The Top Makeup Trends Guaranteed to Turn Heads This Summer

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For the first time in a long time, I breathed a sigh of relief when I checked the weather app and saw consistent 80-degree days for a week straight. Yes, friends, summer is officially upon us. The onset of the season means the vibes are higher, the layers are thinner, and the makeup is glowier. Cast your heavy formulas and matte shades to the side in favor lighter, dewier finishes—if this summer’s makeup trends indicate anything, it’s that easy, effortless beauty is never out of style.

According to TikTok and the spring/summer 2025 runways, the trendiest makeup routines emphasize glowy skin and natural finishes through simple techniques that instantly enhance your look. Ambery, honey shades and shimmering accents continue to be summer staples, while unexpected deep berry tones and cool grays transition from winter to add a special touch to nighttime looks.

You’ve waited patiently for the warm weather, and it’s safe to say we’re all eager to be outside. Whether you’re preparing for a day at the pool or a hot summer date, these makeup trends suit any occasion. Keep scrolling to discover your new signature summer beauty trend below.

Summer Smoke

The early 2000s are back, baby! However, not in the baby tee and low-rise capri way we’ve come to love, but with the ash gray tones of a soft, smoky eye. I know that gray may seem a bit drab for the summertime, but when used as the base of a statement eyeshadow look, gray can be a retro take on the classic smoky eye. Softer than your standard black shadow, reaching for a lighter gray shade in the summertime keeps the look light and airy, and can even double as a nighttime look.

Very Berry

Nothing says Euro summer quite like dewy makeup with a berry lip. Darker tones are synonymous with winter, but when used as the statement matte lipstick, especially sheered (like a berry gloss), it softens the lips to a rosy tint that pairs well with a summer spritz.

Faux Freckles

Along with her large curly mane and glossy pink lips, SZA’s signature beauty look was marked by her faux freckles. And while the concept of adding a few tiny spots to your nose isn’t exactly a new concept, faux freckles are making a major comeback. Peppering the tiny spots across your face adds an adorable touch to any glowy “no-makeup-makeup.” look. For the most natural-looking freckles, you can use a freckle pen; if you don’t have one, a sharpened brown lip liner will do the trick. Tap the pencil onto your nose and cheeks, and add as many or as little spots as your heart desires. Then, using the pad of your finger, gently tap off any excess color to soften the freckles and make them look more natural. Finally, finish with your blush and powder for a fresh summery look.

Glitter Lips

The sheen of a glitter accent will always be a summer staple. Instead of a glitter shadow or highlight, adding a sparkly touch to your lip combination will elevate even the more plain makeup look. You can easily achieve this by using a shimmery gloss to top off your daily lip combo, or you can take it a step further by popping a glitter shadow onto your cupid’s bow for a mood board-worthy makeup finish.

Single-Color Eyeshadow

Since we should all be planning to pack our schedules with events this season, taking forever to do a makeup look simply won’t cut it. Single-color eyeshadow looks are an easy way to make it look like you put hours into your makeup, when all you really did was swipe one color across your lid. Using one matte eyeshadow, apply one color onto your lid and lightly buff out the edges to remove harsh lines for a blurring effect.

Undereye Blush

You can never apply too much blush. This year, we’re taking the doll makeup trend (popularized by Sabrina Carpenter) up a notch—literally. Instead of placing the blush on the apples of your cheeks, blending any pink or orange blush just under the eyes adds a doll-like, editorial finish.