If there’s any brand that captures the essence of refined summer living, it’s Loro Piana. To celebrate the carefree spirit of the season and the unveiling of its resort 2025 collection, the Italian maison hosted an intimate soirée at The Crow’s Nest on the sandy shores of Lake Montauk.
Among the linen-clad guests was Your Friends & Neighbors actor Jon Hamm, who sported a pair of newly launched Loro Piana sunglasses. The eyewear collection marks the brand’s first full foray into the category, with frames made in Japan from lightweight titanium and hypoallergenic acetate. As the sun dipped behind the dunes, actress Alexandra Daddario relaxed on one of the many rattan loungers and enjoyed a quick game of backgammon—using a handcrafted walnut wood set from Loro Piana’s very own game collection. Artist Josh Diesenhaus and director and photographer Tyler Rizzuto battled it out in a game of four in a row, reimagined by Loro Piana with polished wood chips and hand-stitched leather. Actors Anna Osceola and Will Arnett enjoyed upbeat tunes from DJ Bec Adams, while others nibbled on passed hors d’oeuvres and sipped on signature cocktails with Calabrian chili and watermelon juice.
Loro Piana set the scene with a vision of sophisticated ease: a string of globe lights, terracotta pots, and the scent of strawberry Sorrento drifting through the air. Luxe details, like monogrammed aprons and Loro Piana blankets in leather-trimmed baskets, added warmth to the alfresco setting.
Click through to see how Loro Piana brought the energy of the Amalfi Coast to the Hamptons.
Alexis Bennett Parker is the Commerce Content Lead at Elle.com. In this newly created role, she oversees all shopping-related stories online, from fashion-forward trend pieces to the most coveted beauty buys on the market right now. Alexis has worked in the publishing space for 11 years, and seven of those years have been dedicated to helping shoppers make informed purchases—no buyer’s remorse here! Before joining the team at Elle.com, she worked in the editorial departments of Vogue, Cosmopolitan, and InStyle, to name a few magazines. Not only has Alexis worked closely with several brands and tested hundreds of products over the course of her career, but she’s also won awards for her work as a shopping journalist. Namely, she was an honoree at the Pynk Magazine Gala in 2023, received the Condé Nast Commerce Content Award for Best Article by a New Hire in 2021, and was included on the Top 40 Under 40 Heir’s List in 2018.
