Investors bid up for Bullish’s IPO as the CoinDesk parent gets set to go public

Bullish, a cryptocurrency-trading company led by the former head of the New York Stock Exchange, boosted the number of shares for its initial public offering. The expected pricing of the IPO increased, lifting its proposed valuation to nearly $5 billion.

The increased price range, coming just days before the company is expected to go public, signals Wall Street’s hunger for Bullish’s

BLSH business, which is focused on widening participation from traditional investment firms into cryptocurrency assets such as bitcoin BTCUSD and Ethereum ETHUSD.