The fashion label founded by Samantha Cameron, the wife of former Prime Minister David Cameron, is to close after struggling with rising costs.
Lady Cameron confirmed on social media that she was winding down Cefinn after eight years, saying “international trading restrictions” had also harmed the business.
“This was not a decision I have taken lightly, especially as we have recently seen strong trading figures,” she said in a statement.
She added that the label’s online shop and stores on Elizabeth Street and the King’s Road in London would stay open over the “coming months” to sell remaining stock.
The label specialises in women’s clothing, offering office and casual wear priced at the higher end of the market, with trousers selling for anywhere between £150 – £250, and floral dresses priced around £300.
Cefinn said that its upcoming winter collection, to be released in late September, would be its last offering.
The name of the label is thought to be derived from the first and last letters of the Cameron name, with the initials of the couple’s four children in between.
The fashion firm said it was increasingly difficult for “a small company navigating the turbulence in the fashion wholesale sector, ongoing cost pressures and international trading restrictions”.
Many fashion retailers in the UK have highlighted the increases costs, such as staff wages, and higher rates of National Insurance, impacting finances, along with changes in shopping habits.
Last month, River Island was given the green light to close 33 stores across the UK after the High Court approved the fashion retailer’s restructuring plans.
Accessories chain Claire’s meanwhile collapsed into administration, putting 2,150 jobs at risk.
Experts said as many of its suppliers were in Asia and it was struggling with the costs of tariffs imposed by US President Donald Trump, which has bumped up costs of transporting material across borders.
