Apple’s stock surges to a 2025 high on hot iPhone 17 demand. Can the rally continue?

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Shares of Apple Inc. posted a choppy first-half performance in 2025, but the launch of the new iPhone 17 may have helped turn the its fortunes around as the new phones spark an upgrade cycle.

After falling as much as 30% earlier this year on the back of concerns around tariffs and the company’s artificial-intelligence business, Apple’s stock

AAPL has rallied nearly 12% in the last month and rose as much as 4% Monday — making it the best-performing stock in the Nasdaq Composite COMP on the day, according to Dow Jones Market Data.