The Launch: Fashion News to Know This August

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Though the summer days might be dwindling, that doesn’t mean the season’s launches are slowing down anytime soon. August kicks off with Lacoste’s Icons of Play pop-up at Printemps New York. Plus, Zimmermann opens its doors in Calabasas. From headline-making fashion news to can’t-miss releases, here’s everything you need to know this month.


Lacoste and Printemps New York Unveil Icons of Play Pop-Up

lacoste printemps pop up

Alejandro Ramos

Who: Lacoste and Printemps New York

What: Icons of Play pop-up

Where: One Wall Street, New York City, through September 7

Why: New York City has tennis fever, and Lacoste’s new Icons of Play pop-up at Printemps New York is all the proof you need. The conceptual space, awash in terracotta orange as an homage to the classic French clay court, showcases a curated display of vintage metal racquets and a covetable assortment of merch: classic polo shirts, the Lenglen bag straight off the Paris Fashion Week runway, and a bespoke customization station where you can deck it all out with exclusive embroidered patches and other personal touches.

Unisex Cotton Velour Cap

Lacoste Unisex Cotton Velour Cap

Women’s Ultra Dry Tennis Heritage Stretch Skirt

Lacoste Women’s Ultra Dry Tennis Heritage Stretch Skirt

Women’s Small Lenglen Leather Bag

Lacoste Women’s Small Lenglen Leather Bag

Frame Drops a Tennis-Inspired Capsule Collection

a person wearing a striped polo shirt and a dark skirt posing with arms crossed

Courtesy of FRAME

Who: Frame

What: “The Court Edit” capsule collection

Where: Online at frame-store.com

Why: Frame has officially launched a tennis-inspired capsule, just in time for the U.S. Open, which kicks off this week. The seven-piece collection is filled with staples that will keep you stylish on and off the court, including a long-sleeved polo, classic athletic skirt, and cozy sweats.

The Long-Sleeve Tennis Polo

Frame The Long-Sleeve Tennis Polo

The Tennis Drawstring Skirt

Frame The Tennis Drawstring Skirt

The Tennis Sweatshirt

Frame The Tennis Sweatshirt

Zimmermann Opens a New Store in Calabasas

zimmermann boutique

Courtesy of Zimmermann

Who: Zimmermann

What: New store

Where: The Commons

Why: Zimmermann has officially opened its doors in Calabasas. Located in The Commons retail complex, the new boutique was designed in partnership with longtime collaborator Studio McQualter. The interior channels retro coastal California through its warm color palette and curated pieces, including Art Deco armchairs and a 1970s sofa. The shop’s opening coincides with the launch of the fall 2025 collection in stores.

Hypnotic Ruffled Metallic Lace Midi Dress

Zimmermann Hypnotic Ruffled Metallic Lace Midi Dress

Goldentime Raffia Tote Bag

Zimmermann Goldentime Raffia Tote Bag

Cotton Halter Maxi Dress

Zimmermann Cotton Halter Maxi Dress

Eckhaus Latta and Ecco.kollektive Release a Capsule Collection

eckhaus latta

Courtesy of Eckhaus Latta

Who: Eckhaus Latta and Ecco.kollektive

What: Capsule collection

Where: Online at eckhauslatta.com

Why: Bicoastal cult-favorite label Eckhaus Latta and Ecco.kollektive—a creative partner of the Denmark-based footwear brand Ecco—have joined forces to release this summer’s most casual-cool footwear collaboration. Having originally debuted on the fall 2025 runway, the sneakers feature crinkled leather and a foldable heel, making them the perfect convertible mules.

Vibration Sneaker

Eckhaus Latta x Ecco.kollektive Vibration Sneaker

Joke Mule

Eckhaus Latta x Ecco.kollektive Joke Mule

Vibration Sneaker

Eckhaus Latta x Ecco.kollektive Vibration Sneaker

The Latin American Fashion Awards Announces Its 2025 Jury

latin american fashion awards

Latin American Fashion Awards

Who: Latin American Fashion Awards

What: 2025 jury

Where: The Dominican Republic

Why: The Latin American Fashion Awards has officially announced the members of its 2025 jury. Returning to the panel are ELLE editor-in-chief Nina Garcia, Carlos Nazario, Anna Dello Russo, and Sara Maino. Newly appointed jurors include Imran Amed, Zélika Garcia, Juan Costa Paz, and Gabriela Hearst. The biennial awards will take place November 6–9, 2025, in The Dominican Republic. This year’s nominees feature a competitive lineup: Raul Lopez, Willy Chavarria, and Moschino’s Adrian Appiolaza are all competing for Designer of the Year. Additionally, Campillo is nominated for Emerging Brand of the Year, while Paloma Elsesser is up for Model of the Year.

Black Pebble Large Ana

Luar Black Pebble Large Ana

Tie Print Midi-Skirt

Moschino Tie Print Midi-Skirt

Bad Boy Track Jacket

Willy Chavarria Bad Boy Track Jacket

Sporty & Rich Launches Another Collaboration With ‘47

athletic outfit featuring a zipup jacket and matching pants with a baseball in hand

Courtesy of Sporty & Rich

Who: Sporty & Rich and ’47

What: Capsule collection

Where: Online at sportyandrich.com

Why: While baseball season is in full swing, Sporty & Rich and the ’47 have teamed back up again. The collection is preppy yet nostalgic, seamlessly combining the brand’s signature leisure silhouettes and the sports heritage of ’47. Pieces include retro athletic shorts, T-shirts, baseball caps, and more.

x ’47 Serif Roller Short

Sporty & Rich x ’47 Serif Roller Short

x ’47 Homerun Wool Varsity Jacket

Sporty & Rich x ’47 Homerun Wool Varsity Jacket

x ’47 Serif Hat

Sporty & Rich x ’47 Serif Hat

PINK and LoveShackFancy Release a Capsule Collection

pink and loveshackfancy

Carin Backoff

Who: PINK x LoveShackFancy

What: Capsule collection

Where: Online at victoriassecret.com

Why: Victoria’s Secret PINK and LoveShackFancy have officially joined forces for this summer’s bubbliest collaboration. Blending LoveShackFancy’s bright and floral patterns with PINK’s signature styles, like pajama bottoms, cropped camisoles, and of course, foldover yoga pants, the limited-edition capsule is perfect for any summer slumber party.

Modal Midi Dress

PINK x LoveShackFancy Modal Midi Dress

Silky Sleep Pants

PINK x LoveShackFancy Silky Sleep Pants

Cotton Cami

PINK x LoveShackFancy Cotton Cami

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