Kris Jenner wears many hats as a momager, grandmother, TV personality, businesswoman, and more. Now, she’s adding a new role to juggle: being the face of a M.A.C campaign. In the campaign video, Jenner puts M.A.C’s Studio Fix foundation through a series of wear tests, including her manager duties; shaking her signature drink, a martini; drinking said martini; and walking on a treadmill—in heels, no less. Spoiler alert: The foundation holds up.
At 69, Jenner has spent most of her career helping set her daughters up for success. Now, it’s her turn to take the spotlight. This M.A.C campaign is the latest in a slew of forward-facing opportunities for Jenner, including a recent appearance in a Roberto Cavalli x Skims collaboration alongside her daughter, Kim Kardashian. Below, Jenner talks about how this project came to be, how she feels about being in front of the camera, and why she’s excited to be the face of a brand with so much rich history.
You’re known with fondness as a momager, and as such, you’ve often been behind the camera. Recently though, for Skims x Cavalli, and now this M.A.C campaign, you’ve been in front of it. Do you momager your own career?
I’ve always embraced my role as a mother, manager, and mentor—and that definitely carries over into how I approach my own career. When new opportunities come up, I usually run the idea by the girls first to get their thoughts, and then take it from there. I gravitate toward brands I genuinely love and have a history with, like M.A.C—I’ve used their products for years. I’m thoughtful about making sure each project aligns with my personal goals, so yes, in a way, I do momager myself!
You’ve said that you often reach out to brands for deals on behalf of your daughters. What about for this M.A.C partnership? How did it come to be?
M.A.C came to me, which was such an incredible honor. I’ve been a huge fan of the brand for so long, and I’ve always admired their commitment to individuality and self-expression. I was so excited to finally get to work with them, and I love the campaign.
Do you feel like projects like this enable you to step out on your own?
Absolutely. I’ve always been focused on helping my children build their businesses, so to be the face of a major campaign is a rare and exciting experience for me.
Vulnerability has been a big part of the brand that you and your family have built. Do you agree, and did you feel that with this M.A.C campaign?
I’ve always had this belief that as long as you show up and are authentic, people will feel that connection. This M.A.C campaign was no different. Being in front of the camera at a campaign shoot can be intimidating, but I really just tried to lean into that feeling and be myself. I’m so proud of how the campaign turned out.
MAC Studio Fix Fluid SPF 15
MAC Studio Fix Powder Plus Foundation
This interview has been condensed and edited for clarity.
